The so-called “micro-portal” is a micro-web portal built specifically for a certain product. With the development of information technology in the Internet, more and more Internet users hope to find the products they want through online search, but in the era of information expansion, it is necessary to accurately find the products they want and understand the products Elevator Sneakers. The performance, price and manufacturer qualifications are not easy. In this context, the product micro-portal came into being.
The micro portal is a collection of industry news, product recommendations, merchant rankings, supply and demand information, etc. Its most prominent advantage lies in: through the subdivision of the industry and products, according to the user’s search habits to refine the search method (brand, new products, prices, promotions), to facilitate users to more easily find products; at the same time strengthen procurement guidelines, use information The content form is a one-stop direct service for users to recommend products and realize product search and purchase. In addition, there is a unique advantage in which the most accurate advertising of customers can be achieved within the platform to achieve precise marketing.
In addition to direct economic benefits, micro-portal also has extraordinary significance in brand strategy. Because it interprets the entire industry from the perspective of a single product, it can enhance the brand and product user attention by displaying similar brands and products in a centralized manner and intuitively displaying the representative brands in the industry.
There are a wide variety of products in the footwear market. In all major online platforms, the vast amount of ordinary shoe products tend to easily increase the number of Elevator Sneakers. The establishment of the Breathable Men’s Lace Mesh Casual Sports Lifting Shoes 6CM micro-portal, the situation is not the same.
Today, informatization, micro-portal is an innovation to adapt to the situation, is a unique service content and profit model. In 2013, it will rely on micro-portal to concentrate on building a professional information platform, creating an industry exchange center and self-brand construction channel, and opening another milestone marketing path for the internal footwear industry.
Alibaba is biased towards foreign trade, HC is mainly for domestic SMEs; Alibaba is more inclined to fast-moving consumer goods, such as clothing, jewelry, etc., and HC is more inclined to do industry, such as safety, machinery and other traditional industries, for professional quality More focused products are better. Considering that the internal Elevator Shoes are more professional and more stringent in terms of comfort and quality than the ordinary shoes, chose HC Network. HC Network finally recognized and cooperated with it. It is in China to increase the leading position in the footwear industry, and the increase in shoes inventors, patent holders and the only professional in China. Increase the specific conditions and advantages of the shoe factory.
For the network platform, it is a “micro” portal, but for enterprises and brands, it will be a “wei” portal. It is believed that in 2013, the increase in Elevator Shoes and micro-portal can stimulate more consumption, directly increase more benefits, bring more value-added service profits, and better achieve the future of the company.